INVESTOR RELATIONS

Turning Content Assets
Into Reusable Cash Flow

MulanXu® is not a content company. It is a platform that uses its proprietary emotional engine to convert novel copyrights into monetisable behavioural-data products.

20+
Trademarks
30+
Novel Copyrights
12
Engine Modules
18
Month Runway
MARKET · Opportunity

From Watching Stories
To Making Choices

Traditional content is watched once. Interactive content turns every choice into reusable behavioural data.

Traditional Content
Watched once; IP value decays with the broadcast cycle, leaving no analysable behavioural trace.
Interactive Content
Users make 151 choices; content shifts from being watched to being participated in.
Measurable
Choices generate personality and relationship models — explainable, reusable data assets.
Replicable
The same engine transfers to business, romance and mystery genres, with declining marginal content cost.
BUSINESS MODEL

One Engine
Four Revenue Lines Three Scenarios

Built once, the technology base is reused across online, enterprise, offline and licensing revenue.

Technology Base
12 proprietary engine modules, software copyrights, 95%+ personality consistency, 48-hour content generation.
Revenue 1 · Online Tokens
Pay-per-use AI interactive drama; marginal cost declines with scale.
Revenue 2 · Assessments
Free quick assessment acquires users; in-depth reports convert to paid.
Revenue 3 · Enterprise
On-site assessment and team-building priced per session; cash flow upfront.
Revenue 4 · Offline
Clubs, stores and cultural-tourism partnerships extend reports offline.
Asset Layer · IP Licensing
30+ novel copyrights and 20+ registered trademarks support adaptation and co-branding.
UNIT ECONOMICS

Key Operating Data
Available in the Data Room

Unaudited operating data is not published here. Paid conversion, ARPU, repurchase, CAC, gross margin and payback period are available in the data room under NDA.

Data Room
Unit-economics model, financial scenarios and seed-metric definitions.
How to Request
Email pr@mulanxu.net with your institution and purpose.
GROWTH

Track A Organic Growth
Track B Strategic M&A

Two parallel paths shorten the growth cycle through content industrialisation and user-asset acquisition.

Track A · Organic
Content industrialisation; target 58%+ completion validated in Q4 2026 and a 2–3 million user cold start.
Track B · M&A
Target 16 million user assets by 2027, saving roughly 18 months of customer acquisition.
Runway · 18 Months
18-month runway after Pre-A close; Series A milestones identified. Company disclosure; terms per formal documents.
MOAT

Trademarks, Copyrights
And Engine

A recognisable brand, sustainable content supply and a reusable technology base.

Brand Assets
20+ registered figurative trademarks and 10+ word marks across key classes 9/35/41/42.
Content Assets
30+ original novel copyrights providing a continuous supply of source material.
Technology Assets
12 proprietary engine modules and software copyrights supporting consistency and generation.
Data Assets
A behavioural sample library and deduction-modeling method built from user choices.
TEAM

Two Twenty-Year Teams
Strategically Merged

An AI technology team and a relationship-experience team, each with two decades in its field.

AI Technology Team
20 years in enterprise markets; senior executives with IPO capital-market experience; four locations: Hangzhou, Hong Kong, Dubai and the United States.
Relationship Team
20 years in vertical relationship social products across PC, mobile and AI eras.
Founder
Misue Zhou · HKU & Fudan IMBA, BNU Psychology; 10 years across venture capital, media and psychology.
FUNDING

Pre-A Round
In Progress

Proceeds fund content industrialisation, engine iteration and offline scenarios. Terms, valuation and funding status are subject to formal documents.

Investment
pr@mulanxu.net · investment and media enquiries.
Business
info@mulanxu.net · strategic partnerships and channel collaboration.

Disclaimer: This page contains company disclosures and is not investment advice or a guarantee of returns. Operating data, valuation and financing terms are subject to formal documents and due-diligence materials.