About Us · MulanXu MULAN AI | Emotional Engine

THE COMPANY

A Strategic Fusion of Two Seasoned Teams

A brand-new species born from the strategic fusion of two seasoned teams, each with twenty years of deep expertise in its own field.

AI Technology Team

AI TECH · 20 Years in Enterprise Markets

Twenty years deep in enterprise markets, with core executives holding proven IPO capital-operation track records. Independently developed and deployed GEO-SaaS ecosystems across six vertical industries and 11 AI-optimized GEO-MaaS intelligent engines. Four global hubs working in concert: Hangzhou · Hong Kong · Dubai · United States.

Relationship Experience Team

RELATIONSHIP · 20 Years in Vertical Social Networking

A veteran player in China's vertical relationship social sector, having lived through three full industry generations—the PC relationship era, the mobile social era, and the AI-powered social era. Deeply versed in the full chain of vertical social user psychology, risk-control systems, compliant operations, and user growth.

PMF VALIDATION · PRODUCT-MARKET FIT

Product Live · Core Metrics Exceed Expectations

The "Story → Assessment → Payment" path is validated · Strong early signals · PMF still being refined

58%+

5-Act Completion Rate

Far above the 15% industry average for short dramas

146+

Model Iterations

Fast iterations, continuous refinement

WORD-OF-MOUTH VALIDATION

30%+

Users spontaneously say "scarily accurate" / "I finally see myself" · high organic sharing

Note: Metrics are based on our internal dashboard · ranges and sample sizes subject to actual operational statistics

TRADEMARK & IP MOAT

30+

Trademarks · Novel copyrights · Merchandise · Global Mulan IP recognition moat

FOUNDER

Misue Zhou · Founder of MulanXu^®

HKU & Fudan IMBA · Beijing Normal University (Psychology) · 10 years across venture capital, media and psychology

Trepanning across VC and media for a decade, Misue kept asking one question: what really lets one person be understood by another. The training in psychology set three lines MulanXu refuses to cross — no self-report questionnaires (people lie, behavior doesn't), no horoscope-style inference (no personality in a birthday), and no clinical judgments (boundaries themselves are professionalism). So the assessment is hidden inside a drama: 151 choices are 151 behavior samples written by your own hand. MBTI asks how you think; astrology sees when you were born; MulanXu watches what you do — this is not copy, it is method.

TECHNICAL MOAT

Every Technology
Is a Commitment to User Trust

All 12 engine modules are developed in-house (no third-party APIs), and the technology can empower external partners.

MOAT · 01

Proprietary Emotional Engine

From semantic understanding to emotion recognition, our emotional engine is fully controllable end-to-end.

Engine: 12 Fully Controllable

MOAT · 02

Heavy-Asset Physical Moat

A self-owned headquarters building plus a full-format offline club—while every competitor in the market runs a pure-online, asset-light model.

Ownership: Self-owned Four Custom Floors

MOAT · 03

Quantified Cultural DNA

The world's first emotional matching system deeply fusing personality, interests, and individual traits with AI—a cultural moat that cannot be replicated.

Original Modeling Irreplicable

MOAT · 04

Zero-Bundling Payment Model

The industry's only pay-as-you-go Token model—minimal user resistance, healthy repurchase rates, and decreasing marginal costs.

Token Billing Zero Bundling

MOAT · 05

Compliance & Privacy

Continuously compliant, auditable, traceable, and risk-controlled. Zero facial-recognition abuse, with end-to-end encryption protecting emotional data.

Continuous Compliance Auditable

MULAN ENGINE · 12 MODULES, FIVE LAYERS

It's Not Just Plugging in an LLM
It's Building an Emotional Assembly Line

General-purpose LLMs can chat, but they won't remember every hesitation across your 151 choices. Our Deduction Layer is something competitors cannot replicate by calling an API.

PERCEPTION · Reading You

M01–M03

M01 Emotional Semantic Parsing—reading the emotion between the lines; M02 Multimodal Emotion Recognition—voice, expressions and rhythm; M03 Micro-Decision Intent Inference—inferring motivation from choices (the technical basis of "behavior observation").

MEMORY · Remembering You

M04–M05

M04 Long-Term Contextual Memory—remembers what you chose last time and why; M05 Behavioral Vector Profiling—151 choices converge into one computable line

GENERATION · Responding to You

M06–M08

M06 Character Personality Consistency—7 AI companions never break character (the source of the 95%+ consistency); M07 Plot Branch Generation—151 branch points unfolding in real time; M08 Narrative Style Transfer—the linguistic feel of the Ballad of Mulan.

DEDUCTION · Seeing You

M09–M11

M09 Mulan Personality Inference—behavioral vectors → 16 types × 5 dimensions (with confidence levels); M10 Relationship Tension Deduction—dual-vector difference → 136 relationship reports; M11 Personalized Content Generation—a bespoke daily Mulan post for every user.

GOVERNANCE · Protecting You

M12

M12 Compliance & Content Safety—fully auditable and traceable across the pipeline; emotional data never leaves the domain.

WHY SELF-BUILT · Why We Must Build In-House

Why Can't We Just Call an API?

General-purpose LLMs lack long-term memory across 151 choices—personas drift;
General-purpose LLMs lack the "behavior observation → personality vector" modeling that is the very foundation of the Mulan assessment;
Emotional data is the most sensitive class of data—it must be owned, auditable and traceable.

STRATEGY · Foundation & Engine

Best Domestic Foundation
Our Strongest Engine

We build on domestic base LLMs, and self-develop the "human-understanding" engine layer: personality inference, relationship deduction, daily Mulan posts—all self-built, all auditable.

MOAT · The Real Moat

Core Never Licensed Out
Data Compounds in Value

The engine can empower external partners (mulanxu.net exposes capability APIs, not model weights). Competitors can buy LLM APIs, but they cannot buy four years of accumulated behavioral data or our proprietary deduction modeling—data and modeling are the real moat.

INTELLECTUAL PROPERTY

MulanXu^®'s Brand & Content Assets

20+ registered trademarks · software copyrights · 30+ novel copyrights · proprietary engine modules—building a multi-dimensional IP moat.

Mulan Avatar Trademark · logo.png

Download

Mulan Hero Image Trademark (Merchandise) · logo2.png

Download

IP · 01

Graphic Trademarks

20+ fully registered graphic trademarks, including the primary brand logo and auxiliary logos, covering all classes and multiple industries—our identifiable core visual assets.

Count: 20+ Status: Registered

IP · 02

Word Trademarks

10+ registered word trademarks, headlined by "MulanXu^®" and "Mulan Ci," covering key classes including 9/35/41/42—complete brand protection.

Core: MulanXu^® Core: Mulan Ci

IP · 03

Software Copyrights

software copyrights covering core technology modules such as the AI emotional engine, multi-character interactive systems and content generation platforms.

Core: Emotional Engine Category: AI/Emotion/Interactive

IP · 04

Novel Copyrights

30+ original novel copyrights, spanning the MulanXu^® novel series and derivative works—the content source of the AI emotional interactive drama matrix.

Count: 30+ Core IP: MulanXu^®

STRATEGIC DIRECTION

From One Drama to an AI Content Ecosystem

MulanXu® takes emotional interactive content as its core strategic direction: long-form novel narrative assets + self-built emotional engine + offline scenario assets — channeled into one storyline, turning users from "story watchers" into "story rewriters."

DIR · 01

Company

A platform company in the emotional interactive content sector — long-form IP pipeline + multi-drama matrix architecture. From Mulan Xu to Mulan Dian to Mulan Tea Story, one unified tech stack powers the entire track.

Self-Built Engine Modules Moat

DIR · 02

Multi-Character · Multi-AI

Every character is driven by an independent AI model. Seven AI companions each have their own personality, memories, and growth arcs; 151 decision points generate plot branches in real time, and five endings are written by user decisions.

AI Characters: 7 Decision Points: 151

DIR · 03

Commercial Loop

One IP, three monetizations. Long-form novels accumulate narrative assets, AI emotional interactive content carries online Token payments, and offline club/venue scenarios complete the landing—content invested once, reused continuously across multiple ends.

IP → Emotional Interactive Content → Offline Decreasing Marginal Costs

DIR · 04

Future Direction

From one drama to an ecosystem. Themes expand from historical drama to urban and sci-fi; AI characters grow from seven to many more; IP licensing and user co-creation open gradually. The Emotional Interactive Engine is now open to creators and enterprises.

Theme Expansion Engine Open

GROWTH · GROWTH STRATEGY

Growth Flywheel · 18-Month Runway

Track A · Organic Growth + Track B · Strategic M&A · Locking in 16 million users by 2027

TRACK A · ORGANIC GROWTH

Industrialized Content

58%+ completion validated in 2026 Q4 · distribution across Douyin/Xiaohongshu/Bilibili · 2-3 million users for cold start

TRACK B · STRATEGIC M&A

Locking User Assets

Target: 16 million users in acquisition · saving 18 months of customer acquisition · dual-dimension profiling through data stacking

JOIN US

4 Core AI Roles · Work with the Brightest Minds

HR email: hr@mulanxu.net

🎨

AI Comic-Drama Engineer

COMIC & ANIMATION · CONTENT GENERATION

Responsibilities: AI emotional interactive content + comic-drama content generation · multi-character consistency · storyboard → video end-to-end workflows
Requirements: 3+ years of AIGC visual content experience · proficiency in ComfyUI / Stable Diffusion / Midjourney / Runway / Sora · familiarity with LLM prompt engineering · serialized comic-drama/animation experience preferred

💻

AI Programmer

FULL-STACK · MODEL ENGINEERING

Responsibilities: engineering of the proprietary emotional engine modules · RAG / Agent / Prompt orchestration · backend APIs and frontend integration
Requirements: 3+ years of AI engineering experience · proficiency in Python / TypeScript / Node.js · familiarity with LangChain / LlamaIndex / vector databases · hands-on LLM fine-tuning or RAG experience

💞

AI Companion · Emotional Care

CUSTOMER · AFFECTIVE COMPUTING

Responsibilities: quality of conversations with the 12 AI emotional companions · user-feedback annotation · emotional dialogue data training · crisis-intervention script design
Requirements: psychology/sociology/Chinese-literature backgrounds preferred · empathy and strong writing skills · experience as AI trainer / customer-service QC / emotional counselor · ability to identify high-risk emotions

🎬

AI Media · Content Operations

MEDIA · CONTENT DISTRIBUTION

Responsibilities: IP content distribution for AI emotional interactive dramas · Douyin/Xiaohongshu/Video Account operations · short-drama editing · batch production of AIGC video assets
Requirements: 2+ years of content operations · familiarity with mainstream short-video platform algorithms · mastery of CapCut + AIGC video tools · viral-content track record

WORKPLACE · OUR WORKSPACE

📍 Canal Vanke Center, Gongshu District, Hangzhou, Zhejiang
MulanXu® HQ · next to Canal Central Park · direct Metro Line 5 to Gongchen Bridge East Station

✉ Send your resume to hr@mulanxu.net ↗

CONTACT