BRAND SOUL · Brand Story

MuLanXu Mount up, cut the tangle · Dismount, untie the knot A fierce AI that dares to love · A warm Mulan that knows your heart

As Mulan rode to war for her family, MuLanXu rides to find your soulmate
Not every AI understands Chinese-style love — Calculate clearly, then love

0 Years Industry Depth
0 Verified Users
0 Copyrights & Patents
0 HQ Building
0 AI Emotion Models

Brand Story · Mulan Spirit × AI Emotion

Ancient Mulan rode to war for her father; today MuLanXu rides to find your destiny

"Mount up, cut the tangle Dismount, untie the knot" A fierce AI that dares to love · A warm Mulan that knows your heart

Hua Mulan — the most powerful female symbol in Chinese history. She was no chosen princess, but an ordinary woman who chose to go to war; after twelve years on the battlefield, she returned and put on her maiden makeup to reclaim her true self. This spirit — fierce yet gentle, brave yet wise — is the soul of MuLanXu.

We use AI's sharp edge to cut through emotional fog, and warm wisdom to untie the knots of destiny. No settling, no compromising — calculate clearly, then love. That is MuLanXu.

Why "MuLanXu"?

Root of Life Rooting deep
16M real user data
20 years of industry accumulation
Noble Character Blooming upward
Premium social · High-end experience
No anxiety selling · No loneliness manufacturing
Order & Structure Organizing within
12 AI models for precision matching
Bringing order to emotional chaos

木 + 兰 = Vitality of strength and grace  |  木 + 兰 + 序 = Using AI to bring order to the world of emotions

Mulan Spirit × Product Mapping

💪
Taking her father's place → Proactive courage Don't wait for destiny to strike — use AI to proactively find the right person
⚔️
Twelve years at war → Long-termism Not chasing trends — 20 years of deep industry accumulation
🎖️
Refusing rewards → User first Zero-lock-in pay-as-you-go, no exploitation
🌸
Returning to her true self → Authentic connection Self-owned 3,000㎡ club for real offline encounters
🏹
Breaking barriers as a heroine → Eastern wisdom World's first zodiac · Chinese astrology · Heavenly Stems & Branches + AI fusion matching

Brand Values

16M verified real names
No fakes, no inflation
12 AI models for matching
Science over luck
Self-owned assets, no vanishing
Physical venues you can visit
No anxiety selling
No loneliness manufacturing
20 years of deep commitment
Being friends with time

"We don't treat people as commodities, nor love as a game

We don't chase DAU to manufacture anxiety, nor sell loneliness

MuLanXu — Calculate clearly, then love"

16M Verified Real Users as Foundation

Twenty years of accumulated user trust — a moat competitors cannot replicate

16,006,204 Total verified registered users (as of 2026-05-30)
10,797,252 Male (67.5%)
2.07 : 1 Male to Female Ratio
5,208,952 Female (32.5%)

Age Distribution

Core demographic: 31–40 years old at 50.2% — High-net-worth golden matchmaking age

20–25 729,942 4.4%
26–30 3,185,568 19.4%
31–35 ★ 4,453,550 27.1%
36–40 ★ 3,789,002 23.1%
41–60 2,790,740 17.0%
Others 1,472,868 9.0%

Daily Active Users (DAU)

Historical Peak 2024-05 103,664 Platform peak daily active
Current DAU 2025-12 25,824 Pure organic traffic, zero ad spend
💡

Insight: Current 25,824 DAU is pure organic traffic (zero ad spend). With full AI feature rollout and Token pay-per-use model launch, light ad spending is expected to quickly restore DAU to 60,000+ levels.

Five Core Moats
Each one is an uncrossable competitive barrier

01
🏛️

Operational Moat

Dual 20-year industry depth

The team has navigated the PC matchmaking era, mobile social era, and AI smart social era — three full industry cycles.

Deep expertise in vertical social user psychology, risk control systems, compliance operations, and full-funnel user growth.

Zero startup trial-and-error cost, zero team integration risk — business launches at full speed.

02
👥

User Moat

16M organic verified user base

No need to burn cash acquiring users from scratch — native high-net-worth single user pool.

Male 10.78M / Female 5.20M, ratio 2.07:1.
Core 31-40 age group at 50.2% — high-net-worth golden matchmaking demographic.

Leveraging native存量 users for continuous AI feature penetration.

16,006,204 Verified registered users
03
🧠

Technology Moat

12 AI big data models collaborative intelligence system

Fully deployed: complete emotion analysis, dialogue modeling, compatibility assessment, and personality profiling algorithms — all self-developed.

Fusing zodiac · Chinese astrology · Heavenly Stems & Branches Eastern wisdom into quantized feature vectors.

Underlying AI computing engine can empower third-party social platforms.

NLP Emotion Model Multi-Agent Collaboration Personality Profiling Zodiac Quantization
04
💰

Business Model Moat

Industry-first zero-lock-in pay-per-use

Unlike the industry-wide monthly subscription model, user resistance is minimal and repurchase rates are healthy.

Revenue is tightly bound to AI usage volume — the more active users are, the more precise AI becomes, and the higher the willingness to pay.

Basic features free forever, premium features pay-per-Token.

05
🏢

Heavy Asset Offline Ecosystem Moat Exclusive Core

All other AI social / matchmaking platforms are pure online lightweight models

We own a self-owned HQ building + full premium offline social commercial complex, achieving a complete closed loop of online AI precision matching → offline real-scene meetups & consumption → premium social circle accumulation.

Dual revenue engines running in parallel — far greater resilience to economic cycles and industry volatility than pure-online competitors.

🏗️ MuLanXu HQ Tower Grade-A office · R&D / Operations / Capital / AI server room
🍷 MuLanXu Premium Club Private clubhouse · One-on-one meetups · Premium salons
🎭 MuLanXu Theater Immersive social · Dating events · Brand launches
Three Consumer Brands MuLan Tea · MuLan Coffee · MuLan Wine · All-day coverage

Healthy Business Model
Online AI Computing + Offline Venue Consumption Dual Engine

Core Formula Free basics forever + Token pay-per-use = Zero complaints · High repurchase · Healthy revenue

Free Plan

¥0Free forever
  • 5 free matches per day
  • Basic AI personality analysis report
  • View recommended user profiles
  • Send messages (limited)
  • Join online events
No payment needed, start instantly

💵 Healthy Cash Flow

Dual revenue engines in parallel. Online AI Token upfront collection + Offline venue stable cash flow. Zero accounts receivable, dual blood-making guarantee.

📉 Decreasing Marginal Cost

More users make AI models more precise, and per-user computing cost keeps declining. Offline venues are self-owned assets with zero rent.

⏳ Extended Lifecycle

AI services create continuous usage necessity; offline scenes bridge online relationships into real life, significantly boosting user retention and lifetime value.

🛡️ Simple Risk Control

No livestream revenue sharing, no streamer costs, no high ad spend; self-owned venues require no outsourcing — overall operational risk control is minimal.

Three Centers in Coordinated Action
Technology · Operations · Capital — None dispensable

💻

Technology R&D Center

Originating from an AI R&D team, with 146 large model versions and self-built AI large models (275 software copyrights and patents, 20 years of internet infrastructure R&D experience).

📊

Operations Center

Originating from the Hangzhou matchmaking operations team (20 years of vertical matchmaking operations experience, 16M user accumulation).

🏦

Strategy & Capital Center

Complete experience in US stock listing preparation, cross-border compliance, financial standardization, and overseas roadshows — fully steering the company's capitalization process. Benchmarking Match Group / Bumble, planning an independent NASDAQ listing path.

"The strategic fusion of two mature 20-year teams builds the project's technology and depth moats."

Core Founding Team
Each member is a long-termist in their respective field

M

Founder / CEO

MuLanXu · Helmsman

A 20-year serial entrepreneur in the matchmaking and social industry, having navigated the full arc from PC matchmaking to AI smart social across three industry revolutions. Deep expertise across the entire vertical social funnel — user growth, risk control, compliance operations, and business model design. Built a base of 16M+ verified single users under the own brand, one of the few matchmaking industry veterans with both product thinking and capital vision.

  • 20 years serial entrepreneurship in matchmaking & social
  • Brand founder · 16M user accumulation
  • Full experience across PC → Mobile → AI three industry cycles
K

Co-Founder / CTO

KHB.COM Tech Team · Chief Technology Officer

Core architect at KHB.COM North America R&D Center, with 20 years of internet infrastructure technology R&D experience. Led development of the GEO full-domain intelligent ecosystem marketing system, accumulating 275 software copyrights and invention patents. Now fully responsible for MuLanXu's AI emotion computing engine architecture — NLP emotion large models, multi-agent collaborative algorithms, and engineering deployment of 12 AI big data models.

  • KHB.COM North America R&D Center architect
  • 275 patents and software copyrights
  • Chief designer of 12 AI emotion computing models
Y

Co-Founder / COO

Head of Operations · Offline Ecosystem Mastermind

Core operations team leader, with 15+ years of premium service and community operations experience. Deep understanding of high-net-worth social psychology and service standards, leading the creation of the 3,000㎡ self-owned HQ building at Hangzhou Canal Vanke Center — a full-format offline social complex spanning tea · coffee · wine consumer brands, clubhouse & bar, immersive theater, and helipad camping.

  • 15 years premium service & community operations
  • 3,000㎡ self-owned building full-format operations
  • Designer of online AI matching + offline real-scene meetup closed loop
C

CFO / Capital Advisor

Strategy & Capital Center · IPO Path Planning

Complete US stock listing hands-on experience, covering financial standardization, cross-border compliance structuring, investor roadshows, and Pre-IPO financing full process. Benchmarking Match Group (NASDAQ: MTCH) and Bumble (NASDAQ: BMBL), planning an independent NASDAQ listing path for MuLanXu. Also responsible for corporate governance optimization and board formation.

  • Complete US stock listing hands-on experience
  • Cross-border compliance & financial standardization expert
  • NASDAQ listing path planner

Capitalization Path
From Hangzhou Canal Vanke Center to NASDAQ

01 0-12 Months

Business Consolidation Phase

  • Full存量 user AI feature penetration
  • Stabilize DAU and paying ARPU metrics
  • Produce continuously auditable healthy revenue reports
  • Complete financial compliance audit
02 12-24 Months

High-Growth & Pre-IPO Financing

  • Launch lightweight marketing to scale new user acquisition
  • Accelerate AI paid revenue growth curve
  • Introduce top-tier USD fund strategic investment
  • Strengthen board and governance structure
  • Establish US-listed entity corporate structure
03 24-36 Months

NASDAQ Independent Listing 🎯

Leveraging the dual hot-sector narrative of AI + social, a 10M+ user base, dual healthy cash flows online and offline, self-owned real estate heavy asset backing, and a complete virtual-real closed-loop ecosystem — listing on NASDAQ.

Benchmarking overseas social AI listed companies, with the added premium of rare offline premium social physical assets, enjoying capital market valuations far above industry averages.

Short-term Platform self-generates cash flow, project self-sustaining
Mid-term AI social sector valuations rising, Pre-IPO premium expected
Long-term NASDAQ independent listing, enjoying AI + social + physical triple premium